Auto Antiques in the news
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Auto Antiques, in the press

In 2010 Auto Antiques' owner, Mark Theobald, was awarded the Society of Automotive Historians' most prestigious award at a ceremony that took place during the annual Fall AACA Car Show in Hershey, Pennsylvania:

After visiting the Palmyra store in early 2019, 55 Plus columnist John Addyman wrote the following feature article which was published in the March-April 2019 issue of 55 Plus magazine:

Sun & Record Wayne County Mail managing editor John Addyman visited the Palmyra store in late 2018 which resulted in the following feature which appeared in the January 31, 2019 issue of the Sun & Record Wayne County Mail:

Apex Auto Magazine staff writer Brian Coupe and photojournalist Jordan Polizzi visited the Holland Patent, NY store in late 2015 which resulted in the following feature which appeared in the January 2016 issue of Apex:

Texas-based motorsports journalist John Sturbin visited the Holland Patent, NY store during late summer of 2014 which resulted in the following feature which appeared in Racin' Today:

The following - published in the 2018 Pebble Beach Concours d'Elegance program - is an example of the numerous articles the store's owner, Mark Theobald, has contributed to various automobile magazines and event programs over the years:

Local Automobilia store bucks the big-box trend

Palmyra, N.Y., March 1, 2018 — Award-winning automotive historian and writer Mark Theobald’s lifelong passion for cars has led him to establish Auto Antiques, a source for all things automotive in Palmyra, N.Y.

"Die-cast replicas, signs, sales brochures, books and magazines are almost impossible to find these days," according to Theobald. "I fill the gap that the closure of numerous big-box stores has left in their wake."

A decade ago, Wal-Mart, Target and Toys 'R' Us had aisle upon aisle of die-cast cars while Borders and Barnes & Noble featured multiple bookcases full of automotive books and magazines. Today the stores that remain have all but abandoned the auto enthusiast save for a couple racks of picked-over Hot Wheels.

Although the big box stores’ automotive inventory vanished, car-lovers didn't. Today's video games are bringing yet another generation to the car hobby and their parents and grandparents continue to remain interested in cars. Both young and old will find what they're looking for at Auto Antiques - and if he doesn't have it - he'll find it for you.

Located on NY Route 31, the 2,000-sq.ft store stocks 4,000 new, used and rare books, 50,000 back-date magazines, 200 signs, 10,000 automobile ads and brochures and well over 5,000 die-cast replicas in all scales and price ranges. While the emphasis is on trucks and automobiles, he also carries books and replicas of construction equipment, military vehicles, farm machinery and motorcycles.

Included is a spacious coffee bar where people who enjoy and appreciate automobiles can sit and enjoy a complimentary cup of coffee with fellow auto aficionados. First-time visitors will also receive a FREE automotive magazine valued at $3-$6.

The shop in Palmyra is not Theobald’s first. Before moving to the Rochester area last fall, he operated a similar operation in Holland Patent, NY - and before it another in Vermont’s Green Mountains.

During a career in the wholesale automobile business Theobald developed, an on-line encyclopedia detailing the history of America’s automotive body builders, several of which were located in Western, NY. In 2010 at the Antique Automobile Club of America’s Fall Meet in Hershey, Pennsylvania, Theobald’s online encyclopedia was awarded the Society of Automotive Historians’ E.P. Ingersoll Award, which honors the year’s best presentation of automotive history using media other than print. Both the website and his various automotive enterprises have been highlighted within the pages of such leading periodicals as Hemmings Motor News, Old Cars, Vintage Truck, Apex Magazine and many others.

"I established the Palmyra shop in order to provide local residents a place where they can inspect prospective purchases in person, unlike my competition who sell and display their merchandise exclusively through the internet. I hope local auto enthusiasts take advantage of the hands-on buying experience that Auto Antiques offers and trust they’ll get the same enjoyment from the automotive hobby as I do," says Theobald.

Starting March 1st, 2018, Auto Antiques will be open 7 days a week between 12:00 noon and 6:00 pm, other times by chance or appointment. The store is located at 610 East Main Street (NY Route 31 at NY Route 21), Palmyra, NY 14522 - directly across the street from Breen's Market and Rite Aid.

Palmyra is a historic Erie Canal village located on NY Route 31 between Syracuse and Rochester. The shop is situated 25 miles southeast of downtown Rochester, 8 miles north of NYS Thruway exit #43 and 70 miles west of Syracuse. The store is wheelchair accessible and off-street parking for 20 cars is available directly in front of the building.

Press contact: Mark Theobald, 315-502-0188, or e-mail him at:

Theobald's old location was featured on an episode of Mohawk Valley Living, a weekly television program broadcast on WKTV - Utica, New York's NBC affiliate. The video is also available for viewing on YouTube




Auto Antiques rack card single - gif

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