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For Immediate Release:

 

Local Bookstore Bucks the Big-Box Trend: Holland Patent Resident opens Independent Bookshop featuring Automotive Books and Automobilia

 

Holland Patent, N.Y., December 1, 2010 — Award-winning automotive historian and writer Mark Theobald’s lifelong passion for cars has led him to establish Adirondack Motorbooks & Collectibles, an independent bookstore and hobby shop focusing on automotive history and die-cast motor vehicles in Holland Patent, NY.

 

Good car books and die-cast replicas are harder to find in recent years, according to Theobald. "I fill the gap the big-box stores left. A decade ago, Borders and Barnes & Noble had respectable automotive book sections and Kay-Bee Toys and Toys 'R' Us had aisle upon aisle of die-cast models. Today the two national book retailers rarely stock more than a single shelf of automotive titles while the remaining toystore chain offers an embarrassingly small selection of die-cast trucks and automobiles.”

 

Although the big box stores’ automotive inventory has all but vanished, the nation’s car lovers remain as numerous as ever. According to Theobald, “The car-lovers didn't go away; the stores just replaced the automobiles with video games and related books and merchandise.”

 

Despite that fact, he notes, both young and old continue to crave cars. Pixar's movie Cars introduced a new generation to the appeal of vintage motorcars and the excitement of racing. Adirondack Motorbooks offers all the classic Cars characters, and beyond: "When your car curiosity wakes up, you always want to know more. Kids and adults can find it here."

 

Located on State Route 365, the 2,500-sq.ft store stocks 4,000 new, used and rare books, 75,000 back-date magazines and 10,000 die-cast replicas in various scales and prices. While the emphasis is on trucks and automobiles, he also carries books and replicas of construction equipment, military vehicles, farm machinery and motorcycles.

 

Motorsports enthusiast will discover an entire room filled with diecast replicas of the region’s most popular DIRT modifieds, World of Outlaws sprint cars and NASCAR stock cars. Diehard fans will be amazed at the store’s selection of Winston and Sprint Cup books, caps, T-shirts and jackets.

 

Included is a spacious coffee bar where people who enjoy and appreciate automobiles can sit and enjoy a complimentary cup of coffee with fellow auto aficionados. First-time visitors will also receive a FREE automotive magazine valued at $3-$6. 

 

Plans for the coming year include regular weekend cruise-ins and auto club events. Theobald invites local clubs to call (315) 865-5503 to reserve a spot for the upcoming summer series.

 

The store, located in the center of Holland Patent, was formerly Jweid's Market. Five years ago, Theobald purchased the building, fully stocked with dry goods and decades-old shelves and coolers. He donated the contents to local charities, and gave the refrigerators, scales and store fixtures to anyone who would take them away.

 

He spent three years gutting and rebuilding the structure after which he constructed the store’s specialized bookcases, spending almost a year organizing the store’s merchandise for the December 1st opening. "People around here were ready for me to open years before I was ready," he remarks.

 

The bookshop in Holland Patent is not Theobald’s first. Before moving to the Mohawk Valley he operated a similar operation, Motor Library, in Vermont’s Green Mountains. During his career in the wholesale automobile business Theobald developed coachbuilt.com, an on-line encyclopedia detailing the history of America’s automotive body builders, some located in the Mohawk Valley. At this year’s Antique Automobile Club of America’s Fall Meet in Hershey, Pennsylvania, Theobald’s website was awarded the Society of Automotive Historians’ E.P. Ingersoll Award, which honors the year’s best presentation of automotive history using media other than print. The site and the store have been highlighted within the pages of such leading periodicals as Hemmings Motor News and Old Cars.


"I established the Holland Patent bookshop in order to provide local residents a place where they can inspect prospective purchases in person, unlike my competition who sell and display their merchandise exclusively through the internet. I hope local auto enthusiasts take advantage of the hands-on buying experience that Adirondack Motorbooks & Collectibles offers and trust they’ll get the same enjoyment from the automotive hobby as I do," says Theobald.

 

Starting Wednesday December 1st, 2010, Adirondack Motorbooks will be open daily between 12:00 noon and 6:00 pm. The automotive book store, toy and hobby shop is located at 9554 Main St, State Route 365, Holland Patent, NY, directly across the street from Grande's Pizzeria and the Holland Patent Pharmacy. The store is wheelchair accessible and parking for 20 cars is available in front of and behind the building.

 

Press contact: Mark Theobald, 315-865-5503, or e-mail me at:


We were recently featured on an episode of Mohawk Valley Living, a weekly television program broadcast on WKTV - Utica, New York's NBC affiliate. The video is also available for viewing on YouTube CLICK HERE TO WATCH!

 

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