Auto Antiques in the news
Next Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21






Auto Antiques in the press

Sun & Record Wayne County Mail correspondent John Addyman visited the Palmyra store in late 2018 which resulted in the following feature which appeared in the January 31, 2019 issue of the Sun & Record Wayne County Mail:


American Car-loving gearhead? This is your store full of treasures

By John Addyman

PALMYRA, NY, January 17, 2019 - It’s a gearhead’s trip to Nirvana.

Stop at the intersection of Rts. 21 and 31, glance south, and you see flashing red and green lights in a shop up a small incline. That’s Auto Antiques.

Inside, Mark Theobald, sells memories in large and small doses. He has thousands and thousands of car models. And so much more.

For instance, Hot Wheels and Matchbox cars are on display and in bins. "Customers are welcome to come in and spend a couple of hours looking through them," Theobald said.

The majority of the cars are larger diecast modelš in various scales 1/24, 1/8, 1/43, 1/64 and others.

Walk in the door turn left, and go all the way to the wall. There, stacked to the ceiling are diecast cars beginning with ‘A’ — Audi, Alfa Romeo and AMC.

Come in the door and go all the way to right, and you’re looking floor to ceiling at Zimmers and Willys cars.

Higher up around the store are specialty models — famous drag racing cars and NASCAR racers and military vehicles and police cruisers and ambulances. Some of them cost over $150, but most of the cars in the store are from $20 to $60.

And they’re beautiful, because the store’s owner is fussy. Very fussy. We should all have garages as neat and orderly and organized as the Auto Antiques store.

Pick an interesting car, and Mark Theobald, who owns the store, will take you to models of it.

“Adults in this area are totally averse to anything foreign,” Theobald said, “even though they may be driving a Kia. In their collections, they’re American 100 percent all the way, and primarily they want muscle cars, Mustangs, Corvettes.”

TV and movie cars are also good sellers — he can’t keep models of the A-Team van in stock. . . . .If you re looking for a Maserati or Lamborghini, or MG or Triumph or 240Zmodel.... he has plenty of those.

Theobald, 60, got involved with cars when he was 4 years old and managed to drive his dad’s car down the driveway and across the street without hurting anything or anyone.

An exemplary musician and bookish historian of coachbuilders and cars, he’s written an encyclopedia about coach builders who made some of the most beautiful cars every produced.

He’s been a car wholesaler. He’s worked on cars. He played in the Syracuse University jazz ensemble. And a few years after marrying a psychiatrist, Sarah, whom he met while working at Strong Memorial Hospital, he opened a store in his father-in-law’s barn in Wells, VT.

That store sold only automobile books but had a humming market.

Today, in Auto Antiques in Palmyra, he has 5,000 car books; 80 Ferrari books, 70 Mercedes books, 60 Porsche books, 60 Rolls-Royce books, books on Corvettes, Mustangs, Camaros, Mopar, Ford... you name it, he’s got it.

And most are half-price.

In Vermont, Sarah had stopped working, to take care of her mom. After five years, Sarah needed more, and took a job with the state of New York, and the Theobalds moved to Holland Patent, NY, near Utica. The second store, a converted 1875 country store, sold books and cars, with a huge NASCAR collection.

Coming back to the area last year (he was raised in Greece), Theobald looked at 10 properties east of Rochester and found Palmyra. The intersecting highways and traffic light were perfect, although he’d like a much bigger store.

Auto Antiques sells cars and books, yes. But also magazines — many complete sets from the first edition to the last, like Sports Car Graphic. He’ll sell you two vintage Hot Rod issues for $6. Not too many years ago, they were $20 apiece.

He sells automobiliana signs. Oil signs. Gas signs. Car brand signs. Oil filter signs. Some start at $12. He sells the literature you used to find in car dealerships. He has press kits. Advertisements. Brochures. Photographs. DVDs. Posters. Model kits. And everything is neatly arranged and alphabetized. It’s easy to come in for one thing and leave with several.

And then there’s Mark, who is conversant with just about anything automotive. Start talking to him for a couple of minutes and asking questions, and pretty soon an hour has flown by.

If baseball fans have a hot stove to gather around, gearheads have Auto Antiques. It is a unique place, a rewarding experience.

©2019 John Addyman, Sun & Record Wayne County Mail


Apex Auto Magazine staff writer Brian Coupe and photojournalist Jordan Polizzi visited the Holland Patent, NY store in late 2015 which resulted in the following feature which appeared in the January 2016 issue of Apex:




Car Enthusiast Shop // Collectibles & Books

by Brian Coupe

Nestled in the Village area of Holland Patent stands a quaint, two story building for the Adirondack Motorbooks & Collectibles. We had an opportunity to meet with the owner, Mark Theobald, who is an incredibly knowledgeable individual when it comes to all things automobile. Entering the store brings about the feeling of stepping into the pristine wood interior of a magazine quality camp many of us would enjoy spending time in during weekends. The entire location is alphabetized and organized in an almost too good to be true manner. Looking to the far right corner of the front section we see numerous 1/18 scale diecast models near the ceiling and it continues around and behind our heads at the front entrance. With a glance to our left, we see the wrap around and continuance to the back of the store. The floor level shows us rows of documents, classic magazines, article blurbs, and brochures. All in like new quality. I quickly pulled a random magazine from 50+ years ago and it looked like it had never been opened. Something like that is both exciting and heartwarming to see how well kept everything is in the store. Mark certainly takes great pride in finding quality pieces for automobile enthusiasts to come check out in person or decide to take home and add to a personal collection.

Continuing on inward through the store brings about factory vehicle literature and enough hard cover books of all shapes and sizes to embarrass any chain bookstore automotive section. The 1/18 scale diecast models are still at ceiling height, but we are now also greeted with Matchbox sized vehicles neatly placed on pegs at eye to floor level. The room furthest away from the front entrance is filled to the brim with additional models all still in their retail boxes, each lovingly placed on the shelf to prevent box damage. At this point in time we had already been at the store for over an hour, only seen 50% of it, and moved about 30 feet from the entrance. Tracing our path back towards the front of the store we can choose yet another path which leads to even more diecast vehicles and Matchbox cars of various, but alphabetized, makes and models. The outside of the store is certainly deceiving in regards to the amount of items able to be stored within. DVDs…and I think I saw some VHS tapes, are also available. This store is just another example of “I can’t believe this place is right here in Central New York”.

In addition to being the owner of the Adirondack Motorbooks & Collectibles website,
www.motorlibrary.com, Mark is also the curator of www.coachbuilt.com. This website is an incredible resource and glimpses into the world of custom, coach built vehicles from yesteryear. It’s difficult to put into words the amount of work completed here by Mark to compile and post this amount of information. All we have to do as viewers is simply locate and click on any of the 1,200+ represented builders. Please, after reading this article take a little bit of time to check out either of these web pages and complete a browse. There is an absurd amount of information here and will take less time than a Google search on the same subject matter. We here at Apex Automotive Magazine would like to thank Adirondack Motorbooks & Collectibles for taking the time to meet and show us around the store after hours. This article simply cannot fully describe the experience. Be sure to head up and check it all out for yourself. Perhaps indulge in a sweet diecast vehicle purchase to remember the initial visit like I did. We look forward to future visits because the store is in constant flux of what may now be available and what may have been sold since the last visit. However, make sure you set aside a couple of hours to do so because this store is certainly a time vortex. What feels like a half hour visit will suddenly be discovered as three hours passing. Have fun!

©2019 Brian Coupe, Apex Auto Magazine


Texas-based motorsports journalist John Sturbin visited the Holland Patent, NY store during late summer of 2014 which resulted in the following feature which appeared in Racin' Today:

American Car Culture Lives On In Upstate, N.Y.

by John Sturbin | Senior Writer, RacinToday.com

HOLLAND PATENT, N.Y.
September 17, 2014 – For many curious visitors, Mark Theobald’s hobby shop is the last business they expect to find in this sleepy, Central New York village.

“It’s a very common response,” said Theobald, owner and curator of Adirondack Motorbooks & Collectibles. “There’s only a couple of stores like this in the whole country that have an equal amount of books, magazines and die-cast.”

Downtown Holland Patent is an equidistant 10 miles north of Utica and east of Rome in the bucolic Mohawk Valley. Theobald’s store is located at 9554 Main Street, two lanes of blacktop dotted with similar mom-n-pop shops after one drives past a gazebo and a small cemetery.

“Thankfully, it’s (his store) on State Route 365, which is kind of the western gateway to the Adirondack Mountains, so there’s a lot of traffic between Memorial Day and Labor Day,” Theobald said on a late summer afternoon. “Unfortunately, very little of it stops. It’s a great place to live but I’d still rather be in Vermont.”

Theobald and his “SWAG” reluctantly relocated from their former home in Wells, Vt., in the Green Mountains, after Mark’s wife, Sarah, accepted a psychiatrist’s position with New York State.

“I didn’t want to move here because I had a great place to stay,” said Theobald, a 56-year-old native of Rochester. “And she mentioned that she would buy me a building to put my books and magazines in and then I could have a proper store. Took her up on the offer. We picked a really great location to live – not so great business-wise – in Holland Patent.”

The Theobalds purchased the former Jweid’s Market – built in 1875 as your basic, full-service country store – nd converted it into a customer-friendly 2,500-square-foot, wood-paneled shop filled with all things automobilia.

“We bought the building in 2005 and I traveled back-and-forth (to Vermont) for a couple of years,” Theobald said. “The building was a total nightmare. It had to be gutted. I did almost all the work myself and finally got it into shape after four years. Got everything arranged and opened on Dec. 1, 2010.”

Here are the updated inventory stats:

– 6,500 die-cast replicas ranging in size from Hot Wheels to 1/43, 1/24th and 1/18th-scale NASCAR, NHRA IndyCar, Formula One, Sports Car, Muscle Car, Sprint Car, TV/movie, farm, military, construction vehicles and motorcycle replicas. “Most of what I have other than Hot Wheels is in 1/18th scale…because that’s what sells here,” Theobald said.

– 75,000 back-dated magazines, most sealed in cellophane, as well as rare/out-of-print advertisements, brochures, photos, posters and DVDs. “That’s pretty accurate,” Theobald said. “I’ve counted them (the magazines) a couple of times and the average is 70,000 to 75,000. And if you look around the room and see all these stacks of cars, if you pull the cars away there’s stacks of magazines behind them. There’s wooden book boxes all around the place that have (periodicals).”

– 4,000 new and used hard-cover books. ”That’s dead-on,” Theobald said of a library that includes hard-to-find biographies (Jim Clark) among more typical individual marque histories (Corvette, Porsche, etc.) “They’re strictly categorized and pretty well organized,” Theobald said. “But the fact is that 90, 95 percent of the people that come into the store never even look at the books. It just has to do with nobody reads anymore. I’ve had people come in here and say, ‘What do you do with these books? Is it a library? Do I need a library card?’ And they were dead serious. And I said, ‘No, it’s a book store.’ They hadn’t even been to a book store ever in their life.”

Indeed, watching the world drive by at 30 MPH from his front window perch has given Theobald plenty of time to contemplate the state of the collectible industry and its customers.

“Your typical adult male who used to read magazines and books recreationally – typically they read about cars, hunting and fishing, military history or sports,” Theobald said. “Those guys now sit at home and watch TV. And they’ll go on the computer for maybe half-an-hour a day and think they’ll get all the news and information there is.

“My average customer, you would think it would be little kids. Little kids are not interested in cars. Once they hit 5-years-old and get their own iphone and ipad, cars are a done-deal to them, which is sad. And they’re not the first generation who are not into cars. For the most part, their parents are not into cars. People come in here all the time (and remark), ‘Boy, my grandfather would really like this place.’ Or, ‘My father would…’ And these are guys that are 30-35-years-old.

“My average customer in the store is 60 to 65 years old; you wouldn’t think that, but it’s true. I had children’s toys when I opened up and they just did not sell. The diehard collectors now buy exclusively on the internet. Here, you could literally spend hours just researching stuff. Essentially it’s a research library that people have access to and the stuff’s for sale.”

Theobald’s NASCAR offerings are highlighted by autographed, limited die-cast editions of Ford stock cars driven by Fred Lorenzen and A.J. Foyt Jr., clearly playing to that mid-60s age bracket.

“I still have a decent selection of 1/24th scale NASCARs and a lot of sprint cars and NHRA stuff,” Theobald said. “But in the past two years my NASCAR sales have almost become non-existent. When I opened up it (NASCAR) was still pretty popular. I opened up right after the big economic downturn of 2008-2009. And lo-and-behold there were some NASCAR dealers going out of business. Didn’t occur to me at the time…why are these guys going out of business?”

Adirondack Motorbooks & Collectibles is open year-round, seven days a week, from noon to 6 p.m. “I probably close maybe six or seven days all year long,” said Theobald, who began his collecting adventure with a selection of Gibson guitars. “I’m not a morning person because I was in the nightclub business for 20 years. I was a musician and also a sound engineer. My day, I got up at noon and stayed up until 4 or 5 (a.m.) Those were my normal hours for 20 years and it really gets ingrained in you.”

In reality, the fact that the store isn’t all that busy fits neatly into Theobald’s alternative automotive interest. “Having all these books and magazines gives me access to information, which started me writing about coach-building,” Theobald said. “In my spare time, I’m a coach-building historian. I have a website, coachbuilt.com, which I’ve been working on for 15 years.

“I have 1,200 coach-builders listed on the site and I spend almost the entire winter working on the coach-builders. I’m the only one that’s documented America’s coach-builders – these are the firms that made automobile and truck bodies, ambulances, hearses, etc.”

In 2010 the Antique Automobile Club of America awarded Theobald’s website the Society of Automotive Historians’ E.P. Ingersoll Award, honoring that year’s best presentation of automotive history using media other than print. The site and store also have been highlighted within the pages of leading periodicals like “Hemmings Motor News” and “Old Cars.”

Theobald said he always has been interested in specialty automobiles. “I loved ambulances and hearses when I was a little kid,” Theobald said. “There was an ambulance/hearse dealer probably five miles from the house. So whenever my grandparents took me to go somewhere I made them drive by there.

“And I actually bought an ambulance when I turned 16. I had a paper route from when I was 11, so I had money. Unbeknownst to my father, I went and put a downpayment on a gorgeous, 1963 Pontiac ambulance that was in beautiful shape. It was like $1,200 and I needed insurance cards and stuff. I had the money to buy the rest. I went home and told my dad and was all excited. He said, ‘Well, you can buy the ambulance. But you’re going to have to go live in that somewhere else. The choice is yours.’ I was 16 and as badly as I wanted it, the guy gave me my money back and said, ‘This happens more often than you would think.’^”

Theobald studied broadcast journalism at Syracuse University for one year before transferring to the State University of New York at Brockport for another year. “I was a musician (jazz guitar) but also was interested in the technical side, the engineering side,” said Theobald, whose two-decade career in the music industry was built around installing sound and lighting systems in large nightclubs.

“If you ever go to a big concert, the guy in the middle of the audience with the sound board - that’s what I used to do,” Theobald said of his stint as a sound engineer. “I got out of the sound business because I started feeling too old. I was almost 40 and all the people I’m working for were 20-years-old. Are they going to listen to an old guy? So I sold the sound equipment and put that money into used cars.”

Working for an auto wholesaler gave Mark the opportunity to attend and participate in auctions. “I did that as a part-time job for the next 10-12 years until I got married and my wife got an opportunity in the Eastern part of New York,” Theobald said. “It turns out her parents lived not very far away so that’s why I ended up in Vermont. It was my father-in-law’s house but he wasn’t there much. I got out of the car business when I moved there.”

Theobald said the only hobby store he knows of similar to his is located in Burbank, Calif. “They do a drum-up business because people think Jay Leno is going to come there,” Theobald said. “And he does go there occasionally. They have a Cars ‘n Coffee-type crowd; there’s a lot of wealthy car guys in Southern California.

“Upstate New York…this is probably one of the worst places you could have a store like this. The local economy is horrible, and it gets worse every year. Unfortunately, the store doesn’t make any money. It’s currently breaking even and that doesn’t count paying me. So it runs at my wife’s leisure, actually. She works and I keep the store and it keeps me busy.

“I’m committed to doing this until I die, providing my wife is into it. But if she decides tomorrow she wants to move to Hawaii, I’ll move to Hawaii.”

– John Sturbin can be reached at jsturbin@racintoday.com





Local Automobilia store bucks the big-box trend

Palmyra, N.Y., November 1, 2018 — Award-winning automotive historian and writer Mark Theobald’s lifelong passion for cars has led him to establish Auto Antiques, a source for all things automotive in Palmyra, N.Y.

"Die-cast replicas, signs, sales brochures, books and magazines are almost impossible to find these days," according to Theobald. "I fill the gap that the closure of numerous big-box stores has left in their wake."

A decade ago, Wal-Mart, Target and Toys 'R' Us had aisle upon aisle of die-cast cars while Borders and Barnes & Noble featured multiple bookcases full of automotive books and magazines. Today the stores that remain have all but abandoned the auto enthusiast save for a couple racks of picked-over Hot Wheels.

Although the big box stores’ automotive inventory vanished, car-lovers didn't. Today's video games are bringing yet another generation to the car hobby and their parents and grandparents continue to remain interested in cars. Both young and old will find what they're looking for at Auto Antiques - and if he doesn't have it - he'll find it for you.

Located on NY Route 31, the 2,000-sq.ft store stocks 4,000 new, used and rare books, 50,000 back-date magazines, 200 signs, 10,000 automobile ads and brochures and well over 5,000 die-cast replicas in all scales and price ranges. While the emphasis is on trucks and automobiles, he also carries books and replicas of construction equipment, military vehicles, farm machinery and motorcycles.

Included is a spacious coffee bar where people who enjoy and appreciate automobiles can sit and enjoy a complimentary cup of coffee with fellow auto aficionados. First-time visitors will also receive a FREE automotive magazine valued at $3-$6.

The shop in Palmyra is not Theobald’s first. Before moving to the Rochester area last fall, he operated a similar operation in Holland Patent, NY - and before it another in Vermont’s Green Mountains.

During a career in the wholesale automobile business Theobald developed coachbuilt.com, an on-line encyclopedia detailing the history of America’s automotive body builders, several of which were located in Western, NY. In 2010 at the Antique Automobile Club of America’s Fall Meet in Hershey, Pennsylvania, Theobald’s online encyclopedia was awarded the Society of Automotive Historians’ E.P. Ingersoll Award, which honors the year’s best presentation of automotive history using media other than print. Both the website and his various automotive enterprises have been highlighted within the pages of such leading periodicals as Hemmings Motor News, Old Cars, Vintage Truck, Apex Magazine and many others.

"I established the Palmyra shop in order to provide local residents a place where they can inspect prospective purchases in person, unlike my competition who sell and display their merchandise exclusively through the internet. I hope local auto enthusiasts take advantage of the hands-on buying experience that Auto Antiques offers and trust they’ll get the same enjoyment from the automotive hobby as I do," says Theobald.

Starting December 1st, 2018, Auto Antiques will be open Friday, Saturday & Sunday between 12:00 noon and 6:00 pm and Monday-Thursday by chance or appointment. The store is located at 610 East Main Street (NY Route 31 at NY Route 21), Palmyra, NY 14522 - directly across the street from Breen's Market and Rite Aid.

Palmyra is a historic Erie Canal village located on NY Route 31 between Syracuse and Rochester. The shop is situated 25 miles southeast of downtown Rochester, 8 miles north of NYS Thruway exit #43 and 70 miles west of Syracuse. The store is wheelchair accessible and off-street parking for 20 cars is available directly in front of the building.

Press contact: Mark Theobald, 315-502-0188, or e-mail him at:



Theobald's previous store was featured on an episode of Mohawk Valley Living, a weekly television program broadcast on WKTV - Utica, New York's NBC affiliate. The video is also available for viewing on YouTube

CLICK HERE TO WATCH!


 


 







Auto Antiques rack card single - gif
Auto Antiques rack card triple - pdf



Douglas Hare Fine Antiques rack card single - gif

Next Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21